Our Story

Derived from the Ancient Greek: “Helenē (‘Ελενη) / Helénē (Ἑλένη)”, meaning brilliant, shining light, the bright one.

Two creative beings from opposite sides of the world collide in the magical city of San Francisco. After years of working together, Jacqueline and Hayley co-founded Heline Creative—an all encompassing creative house with the shared passion of shedding new light into our clients’ worlds.

At Heline, we believe size doesn’t matter. There is no project too small or concept too large, it’s for who and what we are creating that ignites our flame. From scrappy start-ups to established businesses we do it all.

Meet the Founders

  • Hayley Kusserow

    CO-FOUNDER | CREATIVE DIRECTOR

    Hayley is a multi-faceted creative and brand architect whose expertise spans across the various mediums of content strategy, art direction, styling, social media marketing, brand partnerships and beyond. From the fashion industry to the world of interiors and hospitality, her passion lies in bringing and developing a brand's DNA to fruition across all medias.

  • Jacqueline Nasser

    CO-FOUNDER | EXECUTIVE CREATIVE DIRECTOR

    Jackie brings over 20 years of fashion and retail experience from diverse media, industries and companies. She launched e-commerce for Conde Nast and Time Inc. (InStyle), and led editorial and creative for numerous brands, including Reebok, Rue La La/Gilt Group, Gap, AOL, Stitch Fix and Birdies, owning everything from the day-to-day creative content to global campaigns.